---
title: "Delivery From Sales Premises: Optimising the Distribution Solution"
description: The following article is based on a real study carried out for businesses with country wide sales premises. However, the principles apply to any business with multiple distribution centres than need rationalising.
image: https://www.lpcinternational.co.uk/hubfs/Local%20Delivery%20from%20Sales%20Premises.jpg
---

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# Local Delivery From Sales Premises – Optimising Your Distribution Solution

by [Jason Tindley](https://www.lpcinternational.co.uk/blog/author/jason-tindley)

 3 min read

 2 Aug 2021, 15:04:00

![Local Delivery from Sales Premises](https://www.lpcinternational.co.uk/hs-fs/hubfs/Local%20Delivery%20from%20Sales%20Premises.jpg?width=1920&name=Local%20Delivery%20from%20Sales%20Premises.jpg)

The following article is based on a real study carried out for businesses with country wide sales premises. However, the principles apply to any business with [multiple distribution centres](https://www.lpcinternational.co.uk/4-signs-you-need-to-invest-in-a-new-distribution-warehouse-layout-and-what-to-do-about-it) than need rationalising.

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## Target Audience

Any business that can benefit from a [rationalisation of its distribution point](https://www.lpcinternational.co.uk/network-design/) such as those that have merged with or acquired a competitor or have allowed their distribution operation to grow unchecked.

## Benefits

- Reduced delivery costs.
- Reduced property costs.
- Reduced stock holding costs
- Reduced trunking costs
- Increased operational simplicity

## In Short

Holding a [local delivery fleet](https://www.lpcinternational.co.uk/understanding-supply-chain-management) at each sales outlet may not be the most efficient and cost effective local distribution solution. This study determined:

- the client’s optimum number of sales branches to deliver from on behalf of all their branches,
- the identity of the branches from which deliveries should dispatched
- the territory each delivery branch should cover and
- the required fleet size and profile at each delivery branch.

## Methodology

### The Base Case

The client had recently acquired a rival, leading to multiple stores in certain areas and overlapping delivery territories . Figure 1 illustrates the existing areas covered by each of the 50 branches.

A routing and scheduling model was created with historical delivery data to accurately represent the existing operation. The fleet, drivers and mileage were costed to determine a Base Case cost.

![the base case](https://www.lpcinternational.co.uk/hs-fs/hubfs/the%20base%20case.png?width=1181&name=the%20base%20case.png)

### The Starting Point

The starting point was to see what could be done in the short term. Figure 1 above showed considerable overlap suggesting an opportunity with just redefining delivery territories.

The potential savings relative to the base case from optimisation of delivery boundaries was 5%.

![the starting point](https://www.lpcinternational.co.uk/hs-fs/hubfs/the%20starting%20point.png?width=1183&name=the%20starting%20point.png)

### Ten Branch Solution – The Minimum Number of Locations Possible

There were two constraints in this study:

- No branch could exceed 127 tonnes per day throughput.
- All customers had to be reachable within two hours’ driving time.

Figure 3 illustrates the minimum number and location of branches from which all orders could be reached within two hours. The saving in transport costs relative to the base case was 5.5%

However, some branches would exceed the 127 tonnes per day constraint with this arrangement so more delivery branches would be required to meet this constraint.

![ten branch solution](https://www.lpcinternational.co.uk/hs-fs/hubfs/ten%20branch%20solution.png?width=1156&name=ten%20branch%20solution.png)

## 15 Branch Solution

A 15 branch solution is illustrated in Figure 4. All branches in this solution comply with the 127 tonnes per day constraint.

The expected saving relative to the base case increased to 7%.

![15 branch solution](https://www.lpcinternational.co.uk/hs-fs/hubfs/15%20branch%20solution.png?width=1164&name=15%20branch%20solution.png)

## 20 Branch Solution

A 20 branch solution is illustrated in Figure 5.

The expected saving relative to the base case increased to 11%.

## ![20 branch solution](https://www.lpcinternational.co.uk/hs-fs/hubfs/20%20branch%20solution.png?width=1173&name=20%20branch%20solution.png)

## 30 Branch Solution

A 30 branch solution is illustrated in Figure 6.

The expected saving relative to the base case was to 9%, a fall from the 20 branch solution indicating that the optimum number of branches to deliver from has been exceeded.

![30 branch solution](https://www.lpcinternational.co.uk/hs-fs/hubfs/30%20branch%20solution.png?width=1154&name=30%20branch%20solution.png)

### The Optimum Solution

The optimum solution included 23 specific branches from which to deliver on behalf of all 50 branches. The potential saving of this solution is 12% relative to the base case. Figure 7 below compares some of the solutions tested relative to the base case.

![graph](https://www.lpcinternational.co.uk/hs-fs/hubfs/graph.png?width=599&name=graph.png)

Figure 7.

[![Transport Planning & Optimisation](https://no-cache.hubspot.com/cta/default/2191642/e5cd118c-8e9b-4de7-893e-508033ef2777.png)](https://cta-redirect.hubspot.com/cta/redirect/2191642/e5cd118c-8e9b-4de7-893e-508033ef2777)

*Image source: [Unsplash](https://unsplash.com/photos/kGoPcmpPT7c)*

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[Own Fleet vs. Carrier – Optimising Your Distribution Solution →](https://www.lpcinternational.co.uk/blog/own-fleet-vs.-carrier-optimising-your-distribution-solution)

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### The Keys To a Better Relationship With Your Logistics Partners

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[The Importance Of Logistics & Warehousing In A Business](https://www.lpcinternational.co.uk/blog/importance-of-logistics-warehousing-in-a-business)

![The Importance Of Logistics & Warehousing In A Business](https://www.lpcinternational.co.uk/hubfs/The%20Importance%20Of%20Logistics%20%26%20Warehousing%20In%20A%20Business.jpg)

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### The Importance Of Logistics & Warehousing In A Business

11 Apr 2019, 10:00:00 2 min read

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